Webflow Audit · clarity, fast
An honest read on your Webflow site.
Inherited a messy Webflow project or unsure why your site is slow? I review your build end to end, covering performance, SEO, CMS structure, accessibility, and maintainability, and hand you a prioritised, plain-English fix list.
When an audit helps
You can't fix what you can't see.
Whether you inherited a build, your scores are slipping, or you're about to invest more into a site you're unsure of, an audit gives you an honest, expert read on what's solid, what's risky, and exactly what to fix first.
What I score
Five areas, scored.
Every audit scores these five areas and ranks each finding by impact.
Core Web Vitals, image weight, render-blocking assets
Meta, headings, schema, sitemap, crawlability
Collections, references, and scalable content modelling
Semantics, contrast, keyboard, and ARIA
Class system, components, and editor experience
What's covered
The full review.
Everything an audit looks at, end to end.
- 01
Performance review
Core Web Vitals, image optimisation, render-blocking scripts, and load-time wins specific to Webflow.
- 02
SEO audit
Meta tags, heading structure, schema, sitemap, redirects, and crawlability issues that cost rankings.
- 03
CMS structure
How your collections, references, and content model hold up as the site grows, and where they'll break.
- 04
Accessibility check
Semantic markup, colour contrast, keyboard navigation, and ARIA gaps measured against WCAG.
- 05
Maintainability
Class naming, component reuse, and Editor experience: how easy the site is to run day to day.
- 06
Prioritised fix list
Every finding ranked by impact vs effort, with a Loom walkthrough so you know exactly what to tackle first.
The checklist
What the audit actually checks.
Each area is worked through against a fixed checklist, so nothing gets missed and two audits are always comparable. Here is the specific ground each one covers.
Performance
- Core Web Vitals (LCP, INP, CLS) on mobile and desktop, measured rather than guessed.
- Image weight and formats: oversized assets, missing WebP or AVIF, and lazy-loading gaps.
- Render-blocking CSS and JavaScript, and third-party scripts that load before your content.
- Webflow-specific costs: heavy interactions, embedded fonts, and large CMS collection lists.
SEO and structured data
- Titles, meta descriptions, and a single, logical heading order on every page.
- Schema coverage (Organization, Breadcrumb, FAQ, Article) and Open Graph tags.
- Sitemap, robots rules, canonical tags, and redirect chains that leak ranking authority.
- Indexability: pages stuck in Discovered or Crawled-not-indexed, and the reason why.
CMS structure
- Collection and reference design: will it scale, or strain past a few hundred items?
- Slug, field, and template hygiene, plus duplicate or near-identical templated pages.
- Editor experience: how safely a non-technical team can publish without breaking layouts.
Accessibility
- Semantic markup, landmark structure, and alt-text coverage.
- Colour contrast against WCAG AA, visible focus states, and full keyboard navigation.
- ARIA usage: missing labels, and the roles that quietly cause more harm than good.
Maintainability
- Class system: naming, reuse, and combo-class sprawl that slows every future change.
- Components and variables versus copy-pasted one-off sections.
- Custom code health: where embeds and scripts live, and what happens if one fails.
Every finding lands in one prioritised list, ranked by impact against effort, with a recorded walkthrough so you know exactly what to fix first and what can safely wait.
Process
How it works.
From access to a prioritised fix list.
Access & context
You share read access and a few goals; I learn what the site needs to do and who maintains it.
Deep review
I work through performance, SEO, CMS, accessibility, and maintainability against a structured checklist.
Score & prioritise
Each area is scored and every issue ranked by impact and effort, so the path is obvious.
Report & walkthrough
You get a written report plus a recorded Loom walking through findings and recommendations.
Optional fixes
Want it handled? I can implement the fixes myself, or your team can run the list independently.
Ready when you are
Want clarity on your site?
FAQ
Common questions.
- A structured review of five areas (performance, SEO, CMS structure, accessibility, and maintainability), scored individually, with every issue ranked by impact and effort. You get a written report and a recorded Loom walkthrough.
- Read access is enough for the audit itself. If you'd like me to implement fixes afterwards, we'll set up the appropriate access then.
- Most audits are delivered within a few business days of getting access, depending on the size and complexity of the site.
- I can. The audit stands on its own, but many clients have me implement the prioritised fixes, or hand the list to their own team to action.
- Yes, that's one of the most common reasons people request an audit. I review inherited Webflow builds and give you an honest read on quality, risks, and what to fix.
Explore
Related services.
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