Shopify Development · D2C
Custom Shopify stores that load fast and sell.
I build and customise Shopify stores for brands that have outgrown templates. A custom theme, conversion-focused product pages, and a fast, headless option when you need it, built to match your brand and sell better.
The template problem
Generic themes load slow and leak revenue.
Off-the-shelf themes weren't built for your brand. Pile on apps and they slow to a crawl; every extra second of load time costs conversions. A custom or heavily-customised theme is faster, on-brand, and built around how people actually buy.
What's included
Fast, on-brand, built to sell.
Everything that ships with a Shopify build.
- 01
Custom theme
A Shopify theme built or heavily customised to your brand, not a marketplace template everyone uses.
- 02
Conversion-focused PDPs
Product pages designed to build trust and move shoppers to checkout, with reviews, trust signals, and clear CTAs.
- 03
Speed optimisation
Faster load through clean Liquid, optimised images, and trimming the apps that drag the store down.
- 04
App & tool integration
Reviews, subscriptions, analytics, and marketing tools integrated cleanly, not bolted on.
- 05
Headless option
For maximum speed, a headless build with Next.js and the Shopify Storefront API, with Shopify as the backend.
- 06
India + global commerce
Razorpay/PayU, GST, and domestic shipping for Indian D2C, plus Shopify Payments for global brands.
Full build scope
What a Shopify build includes.
A Shopify build is more than picking a theme. Here is the ground a full engagement covers, from storefront to checkout to the systems behind it.
Storefront and theme
- A custom, on-brand theme, not a marketplace template.
- Reusable Online Store 2.0 sections.
- Fast, responsive layouts across devices.
Products and merchandising
- Variants, options, and metafields.
- Collections, filtering, and search.
- Upsells, bundles, and related products.
Cart and checkout
- Custom cart and mini-cart behaviour.
- Discounts, gifting, and shipping logic.
- Checkout extensions where the plan allows.
Apps, data, and headless
- Only the apps you actually need, integrated cleanly.
- CRM, email, and analytics connections.
- Headless builds with Hydrogen when it is the right call.
The result is a store that loads fast, reflects your brand, and is built to sell, with a codebase your team can run without fighting a pile of apps.
Decision aid
Custom theme, or template?
Honest guidance on where the investment pays off.
Speed & conversion
What changes.
Typical outcomes moving from an app-heavy template to a lean custom theme.
Process
How it works.
A predictable path from discovery to launch.
Discovery call
Understand your products, brand, and goals, then scope a fixed-price build.
Design direction
Agree on the storefront and product-page direction before building.
Theme build
Theme and templates built in Liquid (or headless), wired to your catalog.
Apps & QA
Integrations added, checkout tested, and the store optimised for speed.
Launch & handoff
Store goes live with analytics connected and a guide for managing products.
Ready when you are
Outgrown your Shopify template?
FAQ
Common questions.
- It depends on the number of templates, integrations, and whether you need a headless build. I quote a fixed price after understanding your catalog and goals. Reach out for a tailored quote.
- Templates are fine to start, but they limit branding and often load slowly with added apps. A custom or heavily-customised theme gives you a faster, on-brand store that converts better. I'll tell you honestly which makes sense for your stage.
- Yes. For brands that need maximum speed and a fully custom front end, I build headless stores with Next.js and the Shopify Storefront API, keeping Shopify as the commerce backend.
- A customised theme build usually takes 2–4 weeks depending on the number of templates and integrations. I share a timeline before starting.
- Yes. I handle product, collection, and blog migrations from WooCommerce, Wix, Webflow Commerce, and BigCommerce, and advise on customer/order history migration during scoping.
- Yes. I've built for D2C brands across India, handling Razorpay and PayU alongside Shopify Payments, GST tax configuration, and domestic shipping providers.
Explore
Related services.
Where to go next.
