Technical SEO · developer-led
The SEO that lives in the code.
The SEO that lives in the code: schema markup, clean structure, sitemaps, crawlability, and fast pages. I fix the technical foundations so search engines can find, understand, and reward your content, and show it as rich results.
Why technical SEO
Great content can't rank on a broken foundation.
Most SEO advice stops at keywords. Technical SEO is the layer underneath: structured data, crawlability, indexation, and speed. Get it wrong and search engines can't read or trust your pages. I fix it in the code, where it actually lives.
What schema enables
From blue link to rich result.
Scroll to watch structured data turn a plain result into a rich one.
Technical SEO done in the code: schema markup, crawlability, sitemaps, and Core Web Vitals so the right pages get found and indexed.
What's included
Foundations, fixed.
Everything a technical SEO engagement covers.
- 01
Structured data & schema
Article, Product, FAQ, Breadcrumb, and Organization schema so pages qualify for rich results.
- 02
Crawlability & indexing
Robots, canonicals, redirects, and internal linking so the right pages get crawled and indexed.
- 03
Sitemaps & meta
Clean XML sitemaps, titles, descriptions, and Open Graph generated correctly across large sites.
- 04
Core Web Vitals
LCP, CLS, and INP fixes: speed is a ranking factor, and I tune it at the source.
- 05
Site architecture
Heading hierarchy, URL structure, and information architecture that search engines understand.
- 06
Monitoring & fixes
Search Console issues triaged and fixed, with a clear report of what changed and why.
The technical scope
What a technical SEO engagement covers.
Technical SEO is the plumbing that lets your content rank: everything a search engine needs to crawl, understand, and trust your site. Here is the ground it covers.
Crawlability and indexing
- Robots rules, sitemaps, and self-referencing canonicals.
- Fixing pages stuck in Discovered or Crawled-not-indexed.
- Crawl-budget waste and duplicate-URL issues.
Structured data
- Organization, Breadcrumb, FAQ, Article, and Product schema.
- Rich-result eligibility and validation.
- Search Console monitoring for errors and coverage.
Core Web Vitals
- LCP, INP, and CLS measured and fixed in code.
- Render-blocking assets and image delivery.
- JavaScript weight and third-party script cost.
Architecture and links
- Logical URL and site structure.
- Internal linking and descriptive anchor text.
- Redirect chains, hreflang, and pagination.
Every fix is implemented in the code, not bolted on with a plugin, and comes with a prioritised list so you tackle the highest-impact issues first.
Process
How it works.
From audit to validated, monitored fixes.
Technical audit
I crawl your site and review schema, indexation, structure, and Core Web Vitals against a full checklist.
Prioritised plan
Findings ranked by impact and effort so we fix the things that move rankings first.
Implementation
Schema, sitemaps, redirects, meta, and performance fixes implemented directly in the code.
Validation
Rich-result and structured-data testing, plus Search Console checks to confirm everything's clean.
Report & monitor
A clear report of what changed, with monitoring so new issues are caught early.
Ready when you are
Want to be found?
FAQ
Common questions.
- Technical SEO is the work that helps search engines crawl, understand, and index your site: structured data, sitemaps, canonicals, crawlability, site architecture, and Core Web Vitals. It's the foundation content and links build on.
- Technical SEO optimises to rank in traditional search results; AEO optimises to be cited inside AI answer engines. They share foundations like schema and clean structure. I offer both, and they reinforce each other.
- More than ever. Structured data is how machines reliably extract what a page means: Article, Product, FAQ, and Organization schema make content unambiguous and qualify it for rich results in search.
- Yes. Core Web Vitals are a ranking factor and a UX win. I fix LCP, CLS, and INP at the source (images, render-blocking assets, and layout shifts), not with a plugin band-aid.
- Yes. I implement technical SEO across Webflow, Shopify, Astro, and Next.js, adapting to each platform's strengths and constraints while keeping the fundamentals consistent.
Explore
Related services.
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