Shopify · custom themes
Custom Shopify themes that load fast and sell.
Custom Shopify themes — built from scratch or tailored from Dawn — that load fast, match your brand exactly, and give your team editable sections in the theme editor. Liquid done cleanly, no bloat from stacked apps.
Why a custom theme
Templates start fast, then hold you back.
Off-the-shelf themes get you live, but branding is limited and every added app slows the store down. A custom or heavily-customised theme gives you a fast, on-brand storefront with exactly the sections you need — and clean Liquid that won't fight you later.
What I build into the theme
Anatomy of the theme.
Scroll through the storefront — each section is custom-built and merchant-editable.
- Header
Sticky header & nav
Mega-menus, search, and a cart drawer that stays out of the way.
- Hero
Editable hero sections
Merchant-editable banners and campaigns in the theme editor.
- Collection
Collection & filtering
Fast product grids with filtering and sorting that scale.
- Product
Conversion PDPs
Product pages built to sell — variants, trust, and clear CTAs.
- Cart
Cart & upsell
Slide-out cart with upsells and a frictionless path to checkout.
What's included
On-brand, fast, editable.
Everything that ships with a custom theme.
- 01
Custom or Dawn-based
Built from scratch or tailored from Dawn — whichever gives you the best result for the budget.
- 02
Editable sections
OS 2.0 sections and blocks so your team builds and edits pages in the theme editor, no developer needed.
- 03
Conversion-focused PDPs
Product pages designed and built to convert — variants, trust signals, and clear calls to action.
- 04
Speed optimisation
Lean Liquid, lazy-loaded media, and minimal app bloat for fast load and better Core Web Vitals.
- 05
App integrations
Reviews, subscriptions, search, and marketing apps integrated cleanly without wrecking performance.
- 06
Editor handoff
Documentation and a Loom walkthrough so your team runs and updates the store confidently.
Decision aid
Custom, or marketplace?
Marketplace themes launch fast; custom themes are for brands that need to stand out.
Process
How it works.
A predictable path from discovery to launch.
Discovery
We map your products, brand, and the sections and templates the store actually needs.
Design direction
Design in Figma or adapt your existing designs, agreed before any Liquid is written.
Theme build
Custom or Dawn-based theme built with editable OS 2.0 sections and clean, documented Liquid.
Speed & QA
Optimised for performance and tested across browsers, devices, and key purchase flows.
Launch & handoff
Published, with a recorded walkthrough so your team can edit and extend the theme.
Ready when you are
Want a store that stands out?
FAQ
Common questions.
- Templates are fine to start, but they limit branding and often slow down as you add apps. A custom or heavily-customised theme gives you a faster, on-brand store with exactly the sections you need. I'll advise honestly based on your stage and budget.
- Both. Tailoring Dawn (Shopify's reference theme) is cost-effective and fast; a from-scratch build gives total control. I recommend the right path for your goals and budget.
- Yes. I build OS 2.0 sections and blocks so your team adds and edits pages in the theme editor without a developer, and I hand off a recorded walkthrough.
- Yes — performance is a priority. I write lean Liquid, lazy-load media, and avoid unnecessary app bloat, tuning for fast loads and good Core Web Vitals.
- Yes. I integrate reviews, subscriptions, search, and marketing apps cleanly, keeping the storefront fast and the code maintainable.
Explore
Related services.
Where to go next.
